The idea of ​​this project is to redesign the official store of the Argentine soccer club San Lorenzo de Almagro, going from a conventional template to a personalized one, focused on institutional colors and differentiating itself from its competition.

This is the official (and current) site of the store.

Here are the home pages of some of the competitor's stores

In the current store of San Lorenzo, unlike those of other clubs, the colors of the jersey (the identifying colors of the institution) are lost. The idea of ​​the redesign moves on the change of that, increasing the presence of the club colors: blue and red.

Here's the redesign of the homepage

On the home page, the aim is to make it clear that the store belongs to the club using not only its own colors but also the institutional shield

In addition, a branding modification was made using two different fonts throughout the site

Throughout the site, buttons change color when pressed using blue and red to show their active status.

The store also seeks simplicity. All the necessary menu is in view. Each section is represented by an icon. In the header you can see the logo of the store and the icons of user, cart and the purchase price. In the footer, the name of the club's place of origin, social networks icons and physical addresses. All the rest is on the central menu.

The image of a club player with strong identification among the fans is also used.

The products page presents as a difference from the rest the name of the category in large size and compared to the products. The breadcrumbs were designed to highlight the existence of other product pages instead of making a slide of images, keeping in mind older users with little relation to that type of content.

The pages dedicated to the continuation of the purchase process retain the classic style of online stores but the redesign does not depart from the one used on the site, being 100% personalized, reusing the club's crest in the purchase confirmation.

Thanks for watching! :)